Every web page has a URL! No matter how you develop your web site, you will be generating URLs. So you and your web site visitors have to live with them for a long time or put in a lot of work to change them. The talk will not only explain why URL design matters but how your code can be affected and also how it influences the user experience. Good and bad examples will be discussed which will enable you to make easier decisions about the URL design for your next project.